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In this video tutorial, the presenter shares methods for importing public company financial data into Excel, based on their experience with competitor analysis in corporate strategy. Initially, they encountered messy data when copying from financials, prompting them to download 10-K reports instead for data entry. The tutorial promises to demonstrate three effective techniques for sourcing financial data. The presenter begins by researching Microsoft's investor relations page, specifically looking for the 2021 annual report as the first source of information. Viewers are encouraged to engage by commenting on additional Excel assistance they need and to like and subscribe to the channel.
