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The video tutorial discusses methods for importing public company financial data into Excel, drawing from the presenter’s experience with competitor analysis in corporate strategy. Initially, the presenter struggled with messy data from copying and pasting but improved the process by downloading 10K reports and manually inputting key values. The tutorial will cover three methods for data import, emphasizing the importance of viewing the upcoming techniques. The presenter uses Microsoft’s investor relations page as the first source, specifically referencing the 2021 annual report, and encourages viewer interaction through comments for further Excel assistance. Viewers are reminded to like and subscribe before proceeding.