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In this video tutorial, Alex Berman from Inspire Beats discusses how to write an effective proposal. He begins by defining a proposal as a document sent to clients in B2B selling, outlining the services offered and demonstrating the ability to fulfill client needs. The proposal should be customized to address the client's specific problems and include detailed solutions, along with all relevant information about the project. Berman emphasizes the importance of clarity and specificity in proposals, highlighting when to use them effectively. The tutorial aims to equip viewers with the knowledge to create impactful proposals for their clients.