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In this tutorial, Kelly Schaefer discusses the use of gift certificates as a marketing tool for businesses, especially in concierge and personal organizing services. She emphasizes that while gift certificates can be a beneficial marketing strategy when done correctly, they can also lead to pitfalls if not managed wisely. Schaefer shares common traps businesses encounter with gift certificates and offers insights on how to avoid them. As the creator of the Concierge Academy, she aims to help local businesses increase their revenue and client base, thereby enhancing their community impact. Schaefer reflects on her own experiences with gift certificate inquiries when she first started her business.
