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Many book marketing packages include a press release for book launches, typically featuring a headline, a quote, and details about the book. While the idea of gaining media attention sounds appealing, authors may question the effectiveness of press releases. This video, presented by Julie from Book Launchers, aims to clarify the role of press releases in book marketing. Book Launchers supports authors in writing, publishing, and promoting nonfiction books to create a significant impact, grow their brand, and generate income while retaining all rights and royalties. Historically, press releases were essential for media attention, especially in the 1990s.