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Many book marketing packages include a press release for book launches, typically consisting of a headline, quote, and details about the book. While it seems beneficial for gaining media attention, the utility of a press release for authors may be unclear. In this video, Julie the Book Broad from Book Launchers discusses the relevance of press releases in current book marketing. She emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books to impact readers positively and aid in brand and business growth, allowing authors to retain all rights and royalties. Historically, press releases were essential for capturing media interest in the 1990s.