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How to Convert Book Press Release

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Many book marketing packages include a press release for book launches, typically featuring a headline, quote, and book details. While the concept of gaining media attention through a press release seems appealing, its effectiveness for authors is worth questioning. In this video, Julie from Book Launchers discusses the relevance of press releases in today’s book marketing landscape. She emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books to impact readers and grow their brands while retaining all rights and royalties. Historically, press releases were essential for gaining media attention, especially in the 1990s.

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Is a press release the same as a news story?

Press Release: How are they Different? Theres one essential difference between a news release and a press release: time. A news release covers something that is currently happening or has already happened, a press release covers something that has yet to happen.

Are press releases still relevant 2022?

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or message. The central role of the classic press release among the duties of a public relations (PR) executive has changed very little.

What does a press release for a book look like?

What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).

How do you turn a press release into a story?

How to turn a press release into a news story Simplify your headline. Press release headlines are very important. Trim the fat. Think back to the last time you scrolled through social media or read the news. Be smart with your data. Include valuable assets. Personalize!

Do press releases work for books?

A press release can be a great marketing tool because it helps get media outlets attention and gives them talking points about your book.

Should a press release tell a story?

1. A story is direct and to the point. The big problem with press releases are that they are always at least one step back from the action. Their aim is to describe whats happening, or what will happen, in as detached a manner as possible.

Should I do a press release for my book?

A press release can be a great marketing tool because it helps get media outlets attention and gives them talking points about your book. Writing a good press release can earn you free press and more visibility. One important point: Most Authors dont need to use press releases.

How do you turn a press release into a news story?

How to turn a press release into a news story Simplify your headline. Press release headlines are very important. Trim the fat. Think back to the last time you scrolled through social media or read the news. Be smart with your data. Include valuable assets. Personalize!

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Convert Book Press Release