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In this video tutorial, the presenter shares their experience in preparing competitor analyses using public company financials during their time in corporate strategy. They initially faced challenges managing messy data when copying financials into Excel, leading them to download 10K reports each month. The tutorial aims to demonstrate three methods for efficiently importing public company financial data into Excel, encouraging viewers to stay until the end to learn all three techniques. The presenter starts by researching Microsoft's investor relations page and accessing the 2021 annual report as the first source for financial data, inviting viewers to engage in the comments and support the channel by liking and subscribing.
