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Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a project proposal. He emphasizes that personal interaction is crucial, as decision-makers are influenced by communication beyond just the proposal document. Dean advises that even the best-written proposals require active lobbying and engagement with project sponsors and champions to communicate with decision-makers. He encourages using meetings and lobbying opportunities to refine the understanding of the project and ensure it aligns with decision-makers' priorities, enhancing the chances of funding and support.