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In this tutorial, Demi Utley, founder of Utley Strategies, discusses enhancing B2B sales proposals through effective design in Microsoft Word. She emphasizes the importance of proposal content as well as its visual presentation. Demi shares three favorite features that facilitate design in Word, using an example document for demonstration. While she is on a Mac, the features are applicable for all versions. The first highlighted feature is essential for understanding the document's structure, making it simpler to navigate and design effectively. The tutorial aims to help viewers create stronger, visually appealing proposals.