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and created a series of video is here to show you exactly how you can use Excel to calculate your marketing and sales conversion rates o calculate your cost per lead and understand your costs per conversion Ive also created a video to show you how you can use that information to develop a marketing budget for the next year based upon what your sales goals are now if you take a look at the box that created in the left hand side of this screen here lets see it says 2014 sales conversions and what Ive done is Ive entered in the number of leads that we received per month as well as the number of leads that we converted in this next column into sales and Ive left another couple of conversion percentage blank thats where were gonna calculate our conversion rates for each of these months now in order to do that all you have to do is enter a very simple formula that is equals scroll over to cell c8 where our conversions are for the first month and click / go over to first lead total th
