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EJ Chapman addresses a concern about high pageviews on a podcast website not converting to listens. He suggests evaluating the strategies used to attract visitors and examining their experience upon arrival. Chapman compares the scenario to a restaurant with many guests who aren’t ordering food, indicating a mismatch between the audience attracted and the content offered. He emphasizes the importance of ensuring that marketing aligns with the actual value of the content, likening it to a restaurant that advertises a surprise instead of its actual offerings. The focus should be on attracting the right listeners who are genuinely interested in the podcast's content.