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these are five types of brand logos from least to most complex the simplest logo type is a word Mark which is basically just your business name in a very particular font like Amazon Google Coca-Cola Prime you know what I mean second is a pictorial logo where you have to encapsulate your brand in one symbol the main rule is that it has to be something super recognizable like an apple or something super abstract like the Pepsi logo number three a mascot logos where there is a very particular character that represents your brand for example Colonel Sanders the milk account the Cheetos Panther or tiger tiger Chester his name number four are combination logos that combine a word Mark and a symbol or a word Mark and a mask Doritos has the triangle and the word and the most complex logo and actually an emblem that represents a font inside of an icon and the whole composition reminds of a Crest it was quite popular among universities and organizations but actually a bunch of brands have modern
