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Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines key steps: 1. Choose a topic for the press release, which can include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform the audience about significant developments in your business and the manufacturing industry.2. Be concise, as many press releases are received weekly, making it important to present the information clearly and efficiently. Engaging press releases can lead to larger stories, with impactful narratives emerging from the information shared.