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hi im gina concern and today were going to have a look at personalizing your email campaigns in MailChimp now personalization all stems from merge tags or merge fields and you probably have these in other email management systems so to take a look and see if actually any of this can relate to your system now what were going to look at first is the actual lists you uploaded in the first place because merge tags merge fields all stem from where you actually put the information in the first place if you have a field for it you can personalize with it so I have the following fields that I uploaded company email address first name last name products yeah and I can actually personalize with any of those merge fields so do take a look at your database before you upload it and if you do want to use some personalization make sure that you have a field that correlates to that so there are two places that you can actually personalize it so the first place that most people use is the email sub
