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In this tutorial, the concept of strategic alliances in business is explored. Strategic alliances are voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The trend of firms forming strategic alliances has significantly surged in recent decades, as companies seek to enhance their strengths or address weaknesses. The video aims to explain what strategic alliances are, the reasons firms choose to form them, the major types, and notable real-world examples. Through this discussion, viewers will gain a clearer understanding of the crucial role strategic alliances play in modern business strategies.