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In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses the essential aspects of writing a sponsorship letter aimed at securing funding for events or sponsorship opportunities. He outlines two main types of sponsorship letters. The first is a cover letter accompanying a sponsorship proposal, which has been extensively covered in previous materials. The second type addresses situations where it’s difficult to connect with potential sponsors, offering strategies for effective communication. Chris encourages viewers to subscribe for more insights on sponsorship.