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In this lecture, the speaker explains how software companies create software development proposals. A sample proposal aligned with a business requirements document (BRD) is provided in the video description. Writers of the BRD must thoroughly understand business processes and project objectives to implement various requirements effectively. The most crucial element of the BRD is the project scope, which outlines restrictions and constraints during development. The scope addresses three important questions: the problem the organization needs to solve, the constraints to consider, and whether the investment of time and money is justified in solving the problem. Additionally, key elements related to the proposal are discussed.