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Simple guide on how to Combine Social Media Press Release

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How to Combine Social Media Press Release

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Emily Probst from Modern Machine Shop shares steps for writing and submitting a press release. She emphasizes that press releases can cover various topics, including new products, technologies, events, mergers, or management changes. At its core, a press release serves as a communication tool to inform the public about important happenings in a business and their significance to the manufacturing industry. Probst notes that well-written press releases can lead to larger stories. She also highlights the importance of being concise, as she receives numerous press releases weekly and has limited time to process them, making brevity essential for engaging readers.

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How do you announce a press release on social media?

Go Live on Social You can go live or make videos on platforms like Instagram and Facebook to broadcast details about your press release like an announcement. This is a great way to convey your messages to your online audience for a number of reasons.

What is a bad press release?

Bad releasesthe ones that dont get used often have these common mistakes: Lack of a local angle. Insufficient or inaccurate information (who, what, when, where, why, how). Failure to include contact information for the organization. Verbosity.

Is social media considered press release?

The style is different in that the social media release is written more like an article and less like a formal press release. Press releases are written to give journalists facts and information so that they can quickly write their own story in any way they want using the facts we provide.

What not to do when writing a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

Should you share a press release on social media?

But your work is not yet donenow that youve distributed your press release, you should share it on social media in order to increase the chances that your audience and influencers will see it and share it. Youll need top-notch tactics and strategies to lift your engagement and make social media work for you.

What are the rules of press release?

The 10 golden rules of writing press releases Keep it brief. Use attention-grabbing headlines. Include a release date. Convey the key facts in your first paragraph. Expand the story - but keep it lean. Include some good quotes. Add a profile or backgrounder and contacts. Include a photograph.

What should you not do in a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

When should press releases be avoided?

If you do decide on the early morning, however, we recommend waiting at least until around 8 am-9 am. You should also avoid afternoons (26 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary!

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Combine Social Media Press Release