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A social media policy is an internal document that helps companies manage employee interactions on platforms like Facebook, Instagram, and Twitter. As these channels rapidly evolve, they offer opportunities to connect with potential customers and define brand identity but also pose risks to a company's reputation if employees make insensitive posts. The video tutorial explores the significance of social media policies, offering guidance on what an effective policy should encompass. Additionally, eFORMS, a comprehensive document database, will provide viewers with a customizable social media policy template at the video's end, emphasizing the distinction between social media policies and general social media use.