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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes that personal interactions are crucial, stating that decision-makers won't engage with the proposal in isolation. Writing a strong proposal is not enough; prior communication and lobbying with stakeholders are essential to garner support and resources for the project. Dean advises collaborating with project sponsors and champions to actively advocate for the project, using these discussions to refine understanding and address concerns of decision-makers.