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The promotional mix refers to the types of promotional techniques a business can use to target their intended audience. It is about using the best methods of communication to increase sales and awareness of the business and its products. There are 5 key techniques businesses can use as part of their promotional mix. But what are they and how are they used by McDonalds? The first promotional technique used is advertising. This is where companies pay to advertise their products to audiences they think may have an interest in purchasing from them. This can be done using traditional methods of advertising such as; TV, newspaper, radio billboards or through new outlets such as social media, YouTube and Google search. Companies are paying to make customers aware of their goods or service. This is something that McDonalds uses in their promotional mix very obviously, there is no doubt that you will have seen one of these methods used by McDonalds as they spen