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A marketing consultant agreement is a document outlining the relationship between a marketing professional and their client. Marketing consultants are hired to attract new customers and retain existing ones, working alongside companies to implement or improve marketing strategies and develop tailored marketing plans. Marketing consultants cover various specialties, including digital marketing (email, social media, etc.), brand awareness, and various sectors like B2B, B2C, and healthcare sales. The importance of having a written contract is emphasized for both clients and consultants to ensure clarity and define expectations.