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- When we undertake logo design, one of the factors we should strive for is simplicity. Now, as simple as a logo design may seem, there is a lot of thought that can go into them. When we sketch and develop our ideas, it can get a bit rough and may not make much sense to look at. This is of course, a natural part of a designers thinking and design process, though at some point, we will need to communicate our ideas to other members of a creative team or a client. Now, its important to mention that when presenting your design, you want the viewer to look at it objectively rather than subjectively. If you show a logo sketch or even a finished design immediately to a team member or client without any prior buildup, their initial response may be underwhelming and they may only judge your design on aesthetics, which can be subjective and arbitrary. To avoid this, when presenting a logo design, it really helps to take a client on a journey. By taking the client on your journey of insight a
