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The partnership strategy involves identifying experts in each vertical who understand how to apply the technology to enhance customer experiences. The speaker, the CEO of a company called Exercise Interactive, is a graduate of the Mars incubator and has experience mentoring at the Founder Institute in Toronto. They emphasize the importance of partnerships and negotiations in their business approach. Exercise Interactive specializes in touchless 3D and gesture control sensor technology, which they license to manufacturers, meaning they do not create their own products but instead depend significantly on these partnerships for implementation. The discussion will also cover their licensing decision and other key concepts related to their operations.