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The partnership strategy involves identifying experts in various verticals who can effectively apply the technology to enhance customer experience. The speaker, CEO of Exercise Interactive and a graduate of the Mars incubator, often shares insights on partnerships and negotiations. He introduces their company's story, explaining their decision to pursue a licensing model from the outset. Exercise Interactive specializes in touchless 3D and gesture control sensor technology, which they license to manufacturers for integration into their products. This strategy highlights the company's reliance on partnerships, as they do not produce a direct product themselves.