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Cameron from Emerson Property Management discusses lease renewals in property management. He emphasizes that different methods can be used for renewing leases, including verbal agreements, one-page addendums, or signing a new lease. The approach varies based on individual processes and preferences. Cameron raises the question of whether landlords seek to increase rent during renewals or prefer to keep tenants without raising rent to avoid vacancies, especially if a property has been challenging to lease in the past. The video aims to provide insights into balancing tenant retention and rental income during lease renewals.