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A press release is a key tool in public relations, used to announce upcoming events, inform the media about successful programs, promote survey results, or update the public on ongoing events. For a press release to be effective, it must contain newsworthy information and adhere to journalistic standards, focusing on public interest while ensuring accuracy and clarity. It should be concise, ideally no longer than one page or 30 lines, and it's often better if it's even shorter. Any additional information can be provided as an annex rather than included in the main text.