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Writing engineering proposals is a challenging task, as engineers typically learn technical skills rather than proposal writing in school. However, winning proposals is crucial for career advancement in consulting engineering. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces what he refers to as the "million-dollar question," which is essential for crafting compelling proposals. Matt emphasizes that this question should be considered internally when working on proposals to enhance their quality and increase the chances of securing contracts.