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Customer feedback is essential for understanding perceptions about a brand and the experiences it offers. To derive actionable insights, it's vital to identify the sources of this feedback. Solicited surveys are a primary tool for gathering structured data, allowing brands to directly inquire about key aspects of customer experiences. This aligns with the adage "you'll never know unless you ask." Surveys facilitate structured feedback through guided conversations. However, it’s important to recognize that today, customers also share their experiences with one another online, particularly via social media, making these platforms an additional avenue for gathering insights.