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In this video tutorial, Rene Marquez from Neon Tiger Media discusses the importance of properly choosing a business name to avoid costly mistakes related to branding and trademarks. He emphasizes that many people settle for subpar social media handles or domain names due to availability issues. Marquez shares three essential tips and tools to check name availability. The first tip is to use the USPTO.gov website, the federal trademark search directory, to determine if the desired business name is already trademarked. This step is crucial before investing time and money into branding. The episode aims to help entrepreneurs navigate the digital landscape effectively.