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welcome to set up and score with scoreapp.com my name is rebecca hollis and i am going to be walking you through today the process of setting up your scorecard with lots of examples and best practices so today we are going to cover six of the key areas of setting up your scorecard and generating lots of lovely leads now weamp;#39;re going to look at the overall concept of your scorecard and the hook to get people to actually want to take your scorecard really highly effective landing pages questions categories and your lead form which is where you actually collect the data results page and call to action so what do you have on your results page and what is a very very strong clear call to action um how do we actually promote our scorecard and then finally and some would say most importantly how to actually convert these leads in to sales so people can only pay for value that they recognize so marketing and sales must be hyper personalized person to really demonstrate the value that yo