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letamp;#39;s talk about the logo design process you see up until this point weamp;#39;ve basically been helping the hamiltons refine their vision for what they want to see in a logo weamp;#39;ve also been trying to uncover insights that would help us along the way in our creative process a logoamp;#39;s job is to identify not explain so we donamp;#39;t want to explain what the business does inside the actual logo we just want to make sure that the brand is identifiable now itamp;#39;s time for us to start making things so weamp;#39;ve given the designers a creative brief to work inside of and their job is to go away and create as many logo options as they can think of in the time allotted our job as creative directors is to help them refine those concepts into things that are ready to present to the client now weamp;#39;re only going to be presenting three or four logo options to the hamiltons so we have a lot of refinement to do
