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letamp;#39;s have some truth talk I donamp;#39;t even like the word brand in front of identity youamp;#39;re trying to make identity sound more important and itamp;#39;s not your fault entirely itamp;#39;s because a lot of people start talking about branding and think they could charge more because they add the word branding if you donamp;#39;t hire copyright if youamp;#39;re not doing strategy positioning product development user experience design customer service design you my friend are not doing branding youamp;#39;re creating symbols so a professor Art Center he makes this very clear distinction your identity systems designer stop adding where branding pretending youamp;#39;re doing all kinds of stuff and theyamp;#39;re a very successful companies that just do Identity Design the brand identity people do mushy things letamp;#39;s argue okay we did this in um in Brisbane and I heard some feelings breaks for impact brand identity is worthless it doesnamp;#39;t matter it
