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In this video tutorial, the presenter demonstrates how to create a web design proposal using a template from their successful freelance business. Key topics include the components of an effective proposal, how to send it, and ensure it gets signed. It is suggested to use an existing proposal template from a client manager for convenience, but if one prefers to create a proposal from scratch, they should first obtain a clear client brief. Important questions include understanding the client's business, identifying the target market, desired visitor actions, unique selling points, customer value, and current customer acquisition methods. Following these steps will lead to a well-crafted proposal.
