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A social media influencer contract is an agreement between a company and an influencer, who has a significant following on social media that can influence consumer buying habits. These agreements are crucial for companies aiming to increase market share, as endorsements from influencers create personal connections similar to word-of-mouth recommendations. Given the novelty of social media influencers, contracts ensure clarity and mutual understanding between parties. The video also mentions eforms, a comprehensive database for various documents, and promises a link to a social media influencer contract at the video's end for viewers to utilize.
