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In this video, Jenn demonstrates the step-by-step process for building a hotel marketing plan, offering a free downloadable template in the description. The marketing plan is essential for both new hotels and annual business planning, serving as a reference throughout the year. Although plans can change, having a foundational strategy is necessary. Jenn explains that typically, the General Manager and department heads meet annually to establish overarching objectives before teams develop their budgets and strategies. She encourages viewers interested in hotel marketing to subscribe to her channel for more insights.
