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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for delivering your product to target customers via appropriate channels, following positioning and messaging. The process involves three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market, which helps create an organic following for beta testing and word-of-mouth promotion. In the launch stage, the goal is user adoption, achieved through announcements across organic channels and boosted by paid advertising. Finally, in the post-launch stage, the emphasis shifts to optimizing and scaling marketing channels.
