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- (sighs) That conversion rate number in analytics is low. Let me guess, youve watched a Ninja video where weve been talking about conversion rates of 5%, 10%, 45%. Your conversion rates seems really low in comparison. Its making you mad. I understand. Today were gonna find out why. So buckle up for eight reasons your conversion rate sucks. All right. Your conversion rate is one of the most important digital marketing metrics in all of the world and heres why. Your conversion rate is the percentage of visitors that land on your website, which take the action that you want them to do. So become a lead, become a sale, click on the thing, you know, whatever the defined action is on your website. The reason your conversion rate is so important is if you have a high conversion rate, you get more leads and sales with your website traffic. If you have a low conversion rate, then you need to get much more traffic onto your site to get that same number of leads and sales. So conversion rat