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In this video tutorial, Scott Bartnick, one of the founders of Otter PR, discusses press release distribution. He explains the importance of getting your press release out there to reach a wider audience. There are two main reasons for distributing a press release - for SEO benefits and to get your story seen by more people. By distributing your press release on a wire service, it can appear on various affiliate sites such as Yahoo Finance and Fox. This can help with increasing visibility and credibility for your brand.