Clean up phone in the Press Release Email in a few clicks

Aug 6th, 2022
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How to clean up phone in the Press Release Email

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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But there are things everyone can do to maximise their chances of success. Heres how to write an email pitch busy journalists will not only read but cover as well. 1) PUT THE STORY IN THE SUBJECT BAR. 2) GET STRAIGHT TO THE POINT. 3) TELL THEM A BIT MORE. 4) TELL THEM HOW THEY CAN GET MORE INFORMATION. 5) CONTACT DETAILS.
Before you get to pitching your press release, make a personalized introduction. This will help you make a connection with the journalist, and show that youve done your research and youre not sending a mass email. This is the part of your email where you should mention why youre docHubing out specifically to them.
Keep it concise and clear: Keep your email concise, focusing on the most important information. Journalists are often busy and receive numerous pitches, so make it easy for them to quickly grasp the key points of your story. Use bullet points or subheadings to break down information and improve readability.
To end a press release: Provide a call-to-action what you want people to do. Add a boilerplate description of your company. Give direct contact information to your media contact, including a mobile number so journalists can contact you easily.
Most commonly this is done through email, but you can also contact journalists on social media platforms, over the phone, or in person, for example at conferences. 💡 Protip: Journalists usually have their preferred method of being contacted. If you can this information, use it to your advantage.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
Writing a Media Advisory Media advisories should be no more than one page long and must include a date and contact name and phone number for reporters. If you email a media advisory more than a week before your event, you should follow up with another advisory email a day before the planned event.
3. Write your subject line Keep things clear. Simply put, be sure to say it is a pitch. Keep things short. Get straight to the point. Offer an appealing angle. Give them expert sources. Send them relevant links. Tell them what youre offering. End on your boilerplate.

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