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in the previous video we met Joe hes a vegan so he doesnt eat meat milk products or anything that comes from animals he also works at Pilla and he has noticed that the only way for a vegan to have lunch in that area is to prepare his own lunchbox which usually is a drag so he had an idea what if there was a lunch restaurant serving vegan food in Pilla is there demand would people come can he make money lets take a look what his idea would look like as a lean cannabis what we have here is a blank lean cannabis lets stop by giving this idea a name vegan restaurant in Pila next we can go ahead and specify who the customers would be vegans naturally but they also would probably need to live or work in Pilla and to further narrow down the first customer spec its easiest for Joe to First figure out if other people like him share his problem this is good idea since keeping the first customer definition narrow dramatically helps the next steps and you can always broaden the audience once
