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In this video tutorial, the creator shares how to create a web design proposal from scratch using a template from their successful freelancing business. Key points covered include the components of an effective proposal, how to send it, and how to ensure it gets signed. While using an existing proposal template is suggested, the video outlines steps to create one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. The importance of understanding the client's needs is emphasized, with specific questions to ask, including inquiries about the client's business, target market, desired visitor actions, competitive edge, customer value, and current acquisition methods.