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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template that has been effective in their six-figure freelance business. The video outlines the process of creating an effective proposal, detailing its essential components and the steps for sending it and securing signatures. While a quick option is available using a pre-existing template in client manager, the tutorial emphasizes creating a proposal from scratch by obtaining a clear client brief. Key questions to ask the client include inquiries about their business, target market, ideal visitor actions, competitive uniqueness, average customer value, and current acquisition methods.