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In this video tutorial, the host demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Key points covered include: crafting an effective proposal, outlining its contents, and the process of sending it and obtaining signatures. The video suggests utilizing an existing proposal template but also provides steps for creating one from scratch. This involves obtaining a clear client brief by asking crucial questions about the client's business, target market, desired website actions, unique selling points, customer value, and current acquisition strategies. Following these guidelines is essential for developing a tailored proposal.