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- Im Alex Berman from Experiment 27. Most of our sales still come from cold emails, which is completely opposite of most agencies who get a lot of their sales from referrals. Referrals is the number one channel. We get most of our sales from cold emails. And today I want to jump in and show you exactly what I do when I send these cold emails out. Im about to go in and show you the exact email script Im using right now to get clients. This has a 15% meeting book rate. Im probably gonna have to re-write it after this video. The exact channels I go in to find my clients. Im probably gonna have to change em after this video, as well, because this is so valuable. So lets jump into it. (techno music) So it all starts with the lead generation document. I like to go into Google Drive doc and just create a few different columns. So heres company, website, name, email, portfolio item, and channel. You also want to write your email template here. Heres mine. Question about company. Hey n