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Alex Berman from Experiment 27 discusses his approach to sales, noting that unlike most agencies that rely on referrals, his sales primarily come from cold emails. He aims to share his cold email strategies, highlighting a script he currently uses that has a 15% meeting booking rate. Berman emphasizes the importance of finding clients through specific channels and mentions that he may need to update his methods following this video due to the valuable insights shared. To kick off his process, he creates a lead generation document on Google Drive, organizing essential information like company name, website, email, and email template, illustrating his systematic approach to client outreach.
