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In the previous video, we were introduced to Joe, a vegan who doesn't consume animal products and works at Pilla. He discovered that vegans in the area struggle to find lunch options, often having to prepare their own meals. To address this, Joe brainstormed the idea of opening a vegan restaurant in Pilla, questioning whether there was sufficient demand and potential for profit. He proposed creating a lean canvas for his concept, starting with naming the restaurant "Vegan Restaurant in Pila." Joe identified his main customers as local vegans, aiming to confirm if others share his lunch challenges. Focusing on a narrow customer definition will assist in refining his business idea before broadening the target audience.
