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In this video, Jenn outlines the step-by-step process of building a hotel marketing plan and provides a free downloadable template. The marketing plan is essential for both new hotel openings and annual business planning, serving as a reference throughout the year. Although plans may change, having an initial plan is crucial. Jenn encourages viewers to subscribe for more hotel marketing content. To create the marketing plan, general managers and department heads typically meet each summer to establish overarching objectives, after which teams break off to brainstorm and develop individual budgets.
