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In this video tutorial, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for delivering your product to target customers via appropriate channels, following positioning and messaging work. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility through education and organic following for beta testing and word-of-mouth promotion. The launch stage aims to drive user adoption by announcing the launch across organic channels and reinforcing it with paid advertising. Finally, in the post-launch phase, the goal is to optimize and scale the marketing channels effectively.
