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Postcards are a popular marketing method, with businesses spending billions annually to attract customers. To design an effective postcard that maximizes return on investment, three essential elements must be included: an irresistible offer, a strong call to action, and a reliable system to track leads. The speaker will use Yobo, an online booking platform, to track leads interacting with the postcard offer. For the offer itself, it must be enticing to capture attention. The video promises more insights on creating a compelling postcard design and effective offer strategies.
